Battle Sites Featured in Augmented Reality App

PRESS RELEASE
Media Contact: Kellye Murphy
kellye@visitwilliamson.com
866.253.9207 or 615.791.7554

Battle Sites Featured in Augmented Reality App
Civil War history in the palm of your hand

Franklin, TN (December 23, 2010) – A new augmented reality application, Battle of Franklin Sites, hits the streets of Franklin today. Almost a century and a half has passed since Franklin witnessed what is often referred to as the five bloodiest hours of the Civil War. Today, understanding the numerous battle sites, their location and history just got easier for those with the latest smartphones.

The Battle of Franklin Sites phone app, developed by Layar, allows users to view Franklin through the camera function on their iPhone or Android smart phone while points of interest from the Battle of Franklin are overlaid in their correct locations. Each battle site on the camera screen then links to more information about the site’s significance through the smartphone’s web browser.

Layar® works by using a combination of the mobile phone’s camera, compass and GPS data to identify the user’s location and field of view, retrieve data based on those geographical coordinates, and overlay that data over the camera view. The application displays what is around you by providing real time digital information on top of the real world as seen through the camera of your mobile phone. The technology is called Augmented Reality and has seen tremendous growth in the past year. Once you are in the city of Franklin, The Battle of Franklin Sites phone app can be found under the “local” tab of the Layar® application. It may be necessary to download Layar on your smartphone to launch it, but it is provided at no cost.

The initial program was the brainchild of Sam Billingsly, GDM Managing Partner. Billingsly worked with J.T. Thompson, executive director of the Lotz House, a Civil War house museum in Franklin, who provided Billingsley with significant details of the Battle of Franklin and how the city has preserved key sites which are showcased on the app.

“This is another example of how tomorrow’s technology and yesterday’s history come together for a richer visitor experience.” remarked Mark Shore, Williamson County CVB Executive Director. “This will be a great activity for friends and family that are visiting during the holidays.”

Geophysical Data Management (GDM) is a professional services firm with offices in Dallas, Texas and Franklin, Tennessee; that specializes in the collection, management, and distribution of spatial data. By combining our Land Surveying, 3D Modeling, and GIS services GDM was able to develop an augmented reality system for the Battle of Franklin. The application is free.

The Williamson County Convention & Visitors Bureau (WCCVB) is the official destination marketing organization for Williamson County and Franklin Tennessee, located south of Nashville. Contact by phone at 615.791.7554, fax 615.550.2707, toll free 866.253.9207, on the web at http://www.VisitFranklin.com or by mail 108 4th Avenue South, Suite 203, Franklin, TN, 37064.

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